- Development Phases of a Startup
- Success & Failure Factors
- Pain level, cheat sheets & ideas
- Business Model Canvas & other tools
- Market and Competitor Analyses
- Customer interviews / surveys (pre-launch).
- How to get product-market fit
- How to measure product/market fit
- Validation of the value hypothesis
- Customer interviews / surveys (post-launch).
- Pricing models (cost vs value balance, 10x and other rules)
- Revenue models (freemium, subscription, pay-as-you-go etc.)
- Customer lock-in strategies (through pricing model, contracts,lock-in traps).
- Go2market strategy (working with early adopters; word of mouth,organic growth hacks)
- KPIs (primary metric, secondary metrics; goals)
- Growth rate for startups (organic vs paid growth table)
- Where to launch (channels, do’s and don’ts)
- Productivity and tracking tools (sales funnel - hubspot, trello, slackand etc for project / product management)
- How to split equity among cofounders (tools and models)
- Essential legal matters (cofounders agreement, customer lock-incontracts, and etc.)
- IP protection (trademark, patent, copyright, trade secrets and NDAs)
- Design thinking
- Team brainstorming
- Testing ideas and ideas selection
- Buyer portrait:Key demographic, social and behavioural parameters
- Approaches to market research: Interviewing, focus groups, questionnaires, mystery shopping, experts consultations, collecting & analyzing data
- Competitors’ analysis: The general competition level in the industry Summary of market analysis
- Key features and expected result for user
- Use cases, user stories, acceptance criteria
- MVP definition
- Prototyping & Wireframes Navigation
- Testing - Key design trends and requirements
- Transfer of the project from designers to programmers
